Video has a real ROI-you just have to get out there and create it. You can also take infographics, blog posts, photos, and other types of content and turn them into videos.Īlso, 81% of marketers say that their video efforts have helped their team directly increase sales. Videos can be repurposed into new videos and from other content formats: Video content can be clipped down, expanded upon, or converted into new videos or GIFs.
Plus, videos play automatically on some channels, like Facebook. Videos make for eye-catching social media posts/ads: Audiences can read, watch, and listen, so video can engage them in a different way than your basic static imagery.Videos can live in several places: The same video can potentially be used on Facebook, Instagram, Twitter, YouTube, Snapchat, Tumblr, Reddit, embedded on your website/blog, etc.If you haven't thought about incorporating video into your marketing strategy, you should consider it-video is an incredibly versatile format, after all: Sometimes you just need good videos that you can turn around fast and for free (or at least fairly cheap). When it comes to making videos to promote your business, engage your audience, and showcase your products, professional quality usually demands professional prices.īut sometimes you don’t need Hollywood production values in your videos.
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